Mitchell
Graphic Designer
Volt November to December 2024 - 8.25in x 10.75in - Publication
InDesign, Photoshop, and Procreate
Volt is a tea brand marketed towards classic car enthusiasts, which I have created along with it’s branding and logo. I used Procreate to hand draw the logo and developed the brand's identity and colors by taking inspiration from classic cars. The name volt comes from the word voltage and is italicized to invoke motion to tie in the energizing qualities of the tea. The brand guide showcases the rationale for the design choices and provide rules so that the identity remains consistent.
Process